Forget everything you’ve been told about matching your lipstick to your skin tone. The era of over-analyzed undertones, complexion charts, and safe choices is over. Lipstick isn’t just a color—it’s a statement, a signature, a reflection of your aura. And in 2025, the new rule of lipstick selection is simple: don’t match your tone, match your energy.
The Power of Aura-Based Lip Color
What exactly is your “aura” when it comes to lipstick? Think of it as your fashion energy: bold or soft, grounded or ethereal, structured or whimsical. It’s the unspoken vibe you radiate the moment you walk into a room. And that aura deserves a lipstick that amplifies it—not just flatters your skin tone.
Are you a “Magnetic Siren” with high-octane energy and a fearless fashion sense? You don’t need to reach for the classic red; maybe it’s a matte burnt orange or a rich, vampy plum that makes the room tilt your way.
Or are you more of an “Elegant Minimalist,” who communicates in glances, neutral palettes, and architectural silhouettes? Then perhaps your lipstick isn’t loud—but it lingers, like a cool beige-rose or a cashmere mauve.
Kogan has become the go-to destination for discovering lipsticks that speak the language of aura. Whether you’re shopping for a power matte or a velvet nude, their curated beauty section features global cult favorites that align with how you want to feel—not just how you look.
Aura Archetypes & Their Lipstick Soulmates
Let’s dive into five common aura archetypes—and the lipsticks that match their mood:
1. The Bold Visionary
Energy: Fearless, forward, avant-garde.
Lip Vibe: Pigments that lead the conversation.
Try:
MAC Powder Kiss in “Burning Love” – a deep wine-red with a soft blur finish.
Maybelline SuperStay Matte Ink in “Founder” – a bulletproof raspberry that owns boardrooms and bars alike.
Available via Kogan, both of these shades represent power with an edge. They’re the kind of lipsticks that make people remember what you said—because they couldn’t stop looking at your lips while you said it.
2. The Serene Muse
Energy: Calming, artistic, subtly radiant.
Lip Vibe: Understated tones with a whisper of sophistication.
Try:
NARS Afterglow Lip Balm in “Dolce Vita” – a sheer, balmy rose that melts into your mood.
Rare Beauty Lip Soufflé in “Courage” – a muted pink-beige with soft-matte weightlessness.
Both shades are effortlessly shoppable through Kogan, and they align beautifully with those whose presence calms a room without dulling its excitement. These aren’t statement lips—they’re storybook ones.
3. The Urban Alchemist
Energy: Experimental, moody, magnetic.
Lip Vibe: Surprising colors in unapologetic finishes.
Try:
Fenty Stunna Lip Paint in “Uninvited” – an inky, confident black with liquid silk drama.
Pat McGrath Labs MatteTrance in “Deep Orchid” – equal parts danger and depth.
Both of these cult-favorites are frequently stocked on Kogan, and they cater to those who don’t just walk through the city—they leave a trail of curiosity behind them.
4. The Warm Connector
Energy: Friendly, intuitive, glowy.
Lip Vibe: Earth tones and corals with a sun-kissed feel.
Try:
Charlotte Tilbury K.I.S.S.I.N.G Lipstick in “Stoned Rose” – a luminous coral-rose hybrid.
Revlon Super Lustrous Lipstick in “Toast of New York” – a caramelized brick red that feels vintage and fresh at once.
Both options are easily found on Kogan, often at better prices than traditional beauty retailers. The platform doesn’t just sell products; it supports your vibe with curated ease.
5. The Clean Architect
Energy: Modern, structured, minimalist.
Lip Vibe: Sleek nudes, soft browns, chic taupes.
Try:
Dior Rouge Velvet in “Nude Style” – the matte nude that architects would wear.
NYX Soft Matte Lip Cream in “London” – a cult favorite that walks the line between subtle and smart.
Kogan regularly features these shades, along with sleek organizing tools to house your streamlined lipstick wardrobe.
Skin Tone? Still Relevant, But No Longer Boss
Does that mean undertones and complexions no longer matter? Not entirely. They still play a role—but not the lead. They’re more like supporting characters in a story that’s written by your personality, your lifestyle, and your style philosophy.
For example, someone with warm olive skin might traditionally be directed to peach or brick tones. But what if their aura is more cool and urban? A gunmetal plum or a stormy rose might actually tell their story more honestly—and that’s where Kogan’s extensive shade library gives you full permission to rewrite the rules.
Lipstick Shopping, the 2025 Way
Here’s why more and more lipstick lovers are turning to Kogan:
Wide Brand Selection: From drugstore icons like L’Oréal and Rimmel to luxury houses like YSL and Tom Ford, Kogan carries them all.
Aura-First Filters: Kogan’s new beauty interface allows you to shop by “occasion,” “mood,” or “finish,” helping you discover shades that feel like you.
Deals You Actually Want: You’ll often find bundles, price drops, or exclusive shades only on Kogan—not to mention lightning sales that align perfectly with your Sunday-night impulse shopping.
You no longer need to scroll endlessly across five different beauty websites to find that exact muted berry you saw on someone’s Instagram. Kogan has centralized the experience—without stripping away the thrill of discovery.
Aura-Driven Lipstick: The Confidence Multiplier
At its best, lipstick is like the final punctuation mark on your look. It can be a full stop, a question mark, or an exclamation point. Choosing it by aura, not complexion, means it always aligns with your current chapter.
And when you find that shade that truly channels your internal world—whether it’s a terracotta blaze, a dusty rose, or an unexpected slate—you don’t just look polished. You feel seen.
Ready to meet your lipstick soulmate? Start not with your skin—but with your soul. And let Kogan help you find the formula that matches your frequency.
Gloss Tip Before You Go:
Next time you’re hovering over the “Add to Cart” button, ask not: “Will this flatter my undertone?” but rather, “Does this express who I am today?” When in doubt, explore a few aura matches on Kogan, order two finishes instead of one, and experiment like you’re painting on canvas—because your lips, darling, are your signature stroke.
